Allen Solly
Allen Solly is a premium Indian clothing brand licensed and marketed by Aditya Birla Fashion and Retail Limited (ABFRL). Originally founded in the UK in 1744 by William Hollin & Co. Ltd., the brand was brought to India in the 1990s and later acquired by the Aditya Birla Group in 2001.
It is widely famous for revolutionizing Indian office wear by introducing the concept of "Friday Dressing," replacing conventional, rigid formal wear with vibrant, comfortable, and trendy smart-casuals
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